The year 2019 has already started. So, an important question for event planners is what trends will govern the event industry this year as incorporating these trends is a key factor for successful event strategy. Use of technology such as best event planning apps for planning and executing our event is already in trend.
Innovation and creativity is one way to engage maximum attendees. Authentic and uniqueness of ideas come from your purpose. You can start by changing presentation styles and shaping program’s agenda according to your audience. A new unconventional venue and environment is also trending and it makes your guests feel exclusive.
The purpose of your event must be clear. The desire to make an impact and difference makes the audience feel more involved in their community. You can add a problem solving session and involve people in finding the solution. When your event has a goal, the participants feel aligned in one direction and make the most out of the event.
Hands on Experience
Today, attendees want to experience what the event is about instead of just witnessing. Provide hands on experience by adding activities where learning could be maximized that’s why short talks and sessions are combined with related activities. Workshops are becoming more efficient than conferences and seminars but make sure to plan time frames and arrange required material.
Attending discussion sessions, visiting booths, taking notes and meeting people is cumbersome for event attendees so they need a place to relax and process what is happening. This allows them to come back even more energized and reconnect with the event activities. The brain breaks would help increasing the level of creativity and mindfulness while reducing stress.
Metrics for Crowd-shaping
Customizations of event activities enables interactivity that increases engagement. Event planners have a lot of ways to gather required data, event planning and management software is one of them. When you have the right raw data, you can use any processing tool to get information that would eventually help you in crowd-shaping i.e., customising the event experience for attendees.
Another task for event organizers is to create safe environment for people. When people from different backgrounds including guests, speakers, volunteers and vendors gather, it can give rise to inappropriate behaviour. Security and risk management plan should be in place and it should include code of conduct, terrorism, communicable illness and policies for inappropriate behaviour and sexual harassment. There must exist a channel to report issues in case of a mishap.
Cyber threats result in data breaches that compromise the personal details and data of people. Each event handles huge amount of data from organizers and participants, which makes them a target for hackers. For this very reason, event organizers should work with data security professionals to ensure the digital security of event.
Due to the ever decreasing resources, sustainability is becoming more urgent and needed this year. Sustainability should also be ingrained in the event planning and execution just like diversity. There are various techniques that are simple and cut your budget cot too. Going green by being paperless, opting recycling and better planning according to the attendees count reduce waste and leftovers. Event planning and management software can be employed to reduce paper and printing costs. Balancing the requirement to save resources while providing best experience needs to be checked.
Diversity is taking roots this year in all areas of events counting attendees, speakers and sponsors. Speakers and panellists are chosen from different backgrounds for inclusiveness. Sponsors are using diversity in deciding which events they would fund making sure they reach maximum people including women and people from different race and colour. So, while planning an event, diversity should be integrated from the very beginning in every aspect from choosing food to arranging restrooms.
Facial recognition technology is getting more precise by the year. People are already familiar with this technology and use it every day. So, it is convenient for the organizers and participants both as it allows easy integration with event registration and saves time too.
You can also employ this technology to measure the behaviour of event attendees. By identifying emotions through facial expressions tracking software, you can control the mood of participants of your event by shaping it accordingly.
The first thing that holds attention of attendees is the stage. This year, modern imaging techniques such as 3D projections and use of lights creatively will remain trending. That does not mean to rule out old traditional ways of using backdrops and foam letters. The idea is to use something that would be eye popping to attract audience’s attention. Also, the stage design should reflect the mission and goal of your event clearly.
Use of wearable tech is a trend that is still under development this year. Wearables can gather data that event organizers can use for crowd-shaping, in real time. Utilizing event planning app helps you in organizing all of your data at one platform and interacting with attendees more effectively. Using powered seats and tables for attendees is also in trend. Everyone carries devices that need power so such furniture will provide attendees the ability to charge their devices through sockets and USB ports.