Planning and hosting a virtual event, conference, or online workshop is a difficult task. There is a ton to organize and a lot you should concentrate on to guarantee everybody has an incredible experience and the event, conference or seminar is a success. Obviously, you want your efforts or investments into the occasion to pay off.
However, as a conference manager or event planner when you are going to invest a lot of time and energy concentrating on what you should do, it is essential to guarantee you’re also thinking about what you should not be doing and what to avoid. In light of this, in this article, we will discuss the 8 mistakes you want to avoid while hosting a virtual event, conference, or seminar.
Waiting until the last minute to plan your event
Although one of the advantages of virtual events, versus a live event, is its speedy turnaround, your participation can be influenced if participants aren’t given enough time to plan their own timetables accordingly. Try not to procrastinate. Set a date in advance and publicize it so that everyone can participate.
Not marketing your virtual event properly
There are a couple of stages to an effective virtual event. The main stage is the thing that you may call the pre-launch. It’s the week or two leading to the event or conference where you market your event or conference and truly whip up excitement and interest. Also, make a plan to advertise during and after the event and monetize the occasion once it’s completed by selling the event recordings.
One of the biggest and most common mistakes of virtual events is failing to take into account the technical aptitude of your crowd. Because we live in the 21st century and technology is quite omnipresent, that doesn’t mean each participant is technically knowledgeable. Owning a mobile phone and a PC does not equate being a master at everything technology-related!
So, relying upon your crowd, don’t overcomplicate. Furthermore, the most ideal approach to this is by ensuring that you know your participants.
Not choosing the right platform
We are right now in 2020, which implies there has never been such a wide range of corporate event management platforms and services out there to host your virtual event. While having a wide range of platforms can be a good thing as it facilitates you to find the one that works for you, but it can get hard to pick the one that is right for you.
The most ideal approach to move toward this is to just make a checklist of all things you are on the lookout and then simply till the platform that suits you the best. Not to simply go for the cheapest option or the first one you see.
PowerPoint Heavy Content
Keeping your crowd engaged will be probably the hardest task related to assembling a successful virtual event. As in the case of virtual events you are competing with many other interruptions. Interruptions that aren’t there during a live experience and that can possibly further limit an already short attention span.
Your content will be essential in guaranteeing you hook the attention of the crowd. Furthermore, PowerPoint heavy content isn’t the best approach! Nobody wants to take a look at dense slides for quite a long time. Concentrate on providing educational yet captivating content with enough balance between words, text, video, and participant engagement tricks.
Not getting help
Putting on a virtual event is a challenging task. In addition to organizing the event and the content, you need to set up a wide range of systems and technologies.
There are affiliates, sponsors, and partners to speak with and marketing activities to execute. It is more than a full-time job for one individual. Get help. Hire event specialist to assist you with things like copywriting and managerial assistance exploring the back-end systems and communications.
Wasting the time of your participants without thinking what info matters most to them
If you want a highly beneficial and engaging event, you have to consider the data that is of most interest and value to your crowd. Get their input. A simple solution is to survey your participants before or during event registration. This not just gives your presenters feedback on subjects that are most essential to your attendees yet it also offers detailed insights that assist you with organizing your plan for a shorter meeting, which is for the most part suggested for a virtual event.
Not following up with attendees
How well did your participants enjoy the event? Consider following up with a poll, survey, or consider sending an email to follow up that gives them a limited time offer. It’s another chance to monetize the virtual event.