Our everyday lives are immersed with innovation and technology— and that implies that live conferences, gatherings, meetings, and events are more important than ever to build up an in-person contact point. Thus, the role of an event planning software is more critical than ever. Each occasion is a unique live event experience for all participants.
In this article, we have talked about future trends of event industry how mega cultural trends change the total attendee live event experience. Let’s find out more about what’s coming up in the event industry:
Events are Getting Larger
The average event size is expanding both naturally and because numerous organizations in the tech sector have moved to consolidate their small gatherings and meetings into bigger events.
This increases the significance of enterprise event management platforms intended for arranging and executing very large (at least 10,000 participants), multi-day events are comparable with “off the shelf” software most appropriate to smaller, simpler social events.
Data-Driven Trends to Prioritize Event Resources
Being popular trendy for the sake of it doesn’t usually work out favorably. Rather than utilizing each new trick, device, or resource you can catch, utilize your information to tell you where to invest your time and cash.
Each industry has its own needs and preferences, so start there. Technology-centered event industry will be more excited to utilize new tech tools at a meeting, and they will be more open to dealing with them too.
Mobile Apps and Event Industry
Mobile applications are currently used at more than 80% of all events, and 75% of participants will download the applications, on average.
Event planning apps are no longer just for arranging a schedule; they now help accelerate the registration procedure; direct participants around the show floor or event space; answer simple inquiries, often utilizing AI chatbots; and gather significant information for show makers and corporate hosts.
Best Event planning apps are, thus, moving from tactical to strategic technologies. Their design should be approached not simply from the standpoints of functionality and usefulness, yet also how those applications can be utilized to help event targets, improve the participant experience, and collect information for advertising use beyond the immediate event.
Global Attendance to Increase Event Reach
With live streaming, remote working, and international mindfulness hotter now than ever, event experts and professionals will think greater to the extent their worldwide reach.
More connection through technology has highlighted our part in the big picture, which will compel us to think about how we can open up our events to participants around the globe. While past live streaming experiences were treated as an afterthought, event organizers are starting to value the remote participant’s engagement and feedback as much as the individuals who attended in person. VR technology will help bring the excitement of the occasion to the live stream experience, and chatbots will guarantee remote participants are engaged.
Event planners should be versed in overall discussions since their participants would now be able to come from anyplace to interact with their sponsors. Cultural sensitivities, current worldwide concerns, and translation platforms will turn out to be more crucial to event organizers as they navigate this widespread reach.
On average, 25-30% of all the advertising budgets are being spent on live events.
Once more, this isn’t surprising, given that occasions are often the single greatest thing in advertising and marketing budget. In any case, to completely benefit from the investment made in the live event, corporate advertisers need to:
Start with strategic targets, then make sure the venue, content, exercises, and different components of the event bolster those objectives.
While it is difficult to completely forecast in this moving industry of meetings and events, causing participants’ experience more thoughtful will to never go out of style. Hence, event planning in the next 5 years will be definitely focused on how participants experience every aspect of the procedure, from advertising and design to execution.