Before we continue the second part of our previous article you must have a look at How to Attract the Sponsors of your event (Part I)
For some event organizers and conference managers, it is hard to find potential sponsors, and even harder to convert. In any case, it doesn’t have to be so troublesome. After all, you have something they need: the attention of their target crowd.
These few steps will help find sponsors for your event, meeting or conference, win them over, and make long-lasting relationships.
Form a Partnership with More Established Companies
If your organization is young or small, it maybe doesn’t have enough brand recognition or reliability to attract event or meeting sponsors. The solution? Reach to different organizations in your industry and accomplice up to produce the event.
When your potential sponsors see a more established brand joined the event, they may have more trust in the event. It might be better able to draw a greater event turnout.
What sorts of organizations are best for a joint association? Search for brands within your niche that aren’t your direct competitors.
Offer Additional Incentives
You certainly know from your own experience that offering additional perks is a foundation of any advertising strategy. There are numerous ways you can increase the value of a sponsorship bundle through worthwhile additional items. Here are a few recommendations:
- Ticket discounts for the loyal customers of a sponsoring organization
- Extra brand exposure (utilizing sponsor logos on your event site, registration hardware, and so on.)
- Free passage and accommodations for the workers of a sponsoring organization
Stay Confident in your Sponsorship Proposal
Eventually, keep in mind that potential sponsors are organizations — not philanthropic associations. They need something in return for subsidizing your event.
The key is to be an active communicator and obviously show what makes your event worth the sponsor’s advertising dollars. Be sure about your methodology and you just might hear back from sponsors.
Don’t Make it too Risky for your Sponsor
Smart partnership techniques rarely include a “make it or break it” viewpoint. This makes sense, as it’s not always reasonable for sponsors to put a large amount of cash into an event that may fail to convey their anticipated benefits.
As an event organizer or conference manager, analyze your present situation in the industry market, explore the experiences of your competitors in the market, and settle on a decent choice about what you can ask for. In case you’re a newcomer, even a little contribution from a well-established sponsoring organization can have a major effect on your event.
Know That What Your Potential Sponsors Are Up To
Get your homework done on every sponsor before reaching. Sweep the news for things like:
- Has the sponsor been engaged with any recent events?
- Have there been changes to the organization or its leadership?
- Do significant recent events influence the sponsor’s business?
- Are they releasing a new product?
Take advantage of these things by taking note of them in your proposal and perhaps weaving it into the event. If the sponsor just launches a new product, you can assist them with advertising it at your event. When you contact the sponsor, offer your event as a chance to exhibit their new item and attract new clients.
The most ideal approach to keep up with company news is to follow the sponsor’s blog and social networks and to look for news websites for their name.
Estimate Lead Value for Your Sponsors
Information is the best argument. Nothing can be more encouraging for a sponsor than knowing the specific number of new customers that can be gained through your occasion. Use a decent analytics machine or any event management software to decide the lead value for a sponsoring organization and add that important information to your proposal.
If you don’t have the foggiest idea where to start your event planning profession, start by figuring out how to attract event sponsors. There are numerous incredible event ideas that can’t be taken into this present reality because of deficient subsidizing.
These different ways to charm event sponsors can assist you with opening valuable creativity.