It is not a simple task to find sponsors for your conference, meeting or event. We all know since we’ve been trying to fascinate sponsors for about 20 years. It’s particularly hard for affiliations and non-profits since it can be even harder to acknowledge the organizations and associations who may be keen on sponsoring you.
In case you’re just starting, there are some simple steps that you can follow to attract sponsors to your event.
Help Your Sponsors to find Prospective Customers during your Event
A strategical step for your occasion would be to invite some hosted purchasers and schedule meetings with those purchasers and your sponsors. You can use any event planning app available in the market for effective schedules. There’s nothing more attractive for your sponsors than to take advantage of the environment you are giving and make new possibilities to their organizations. Remember that you may need to pay travel and accommodations costs for certain purchasers, however, it is worth the investment if it implies attracting new sponsors.
Give Your Proposal a ‘wow’ Factor
Supporters will welcome tailored attention. Uniqueness and personalization are what they’re searching for, so put forth a valiant effort to wow your potential sponsors. Try to use advanced technologies while planning your like event planning and management software to attract your sponsors.
Use Past Event Examples and Experiences
If you’ve organized similar-sized occasions in the past you could give their example that exhibit to potential sponsors that you know what you are doing and can be trusted to deliver a great and high-quality event.
Try to show past examples of how sponsoring one of your past events have benefitted similar organizations whether it be through development in their client base, increase in social network numbers, or positive brand recognition through association. If sponsors can look at how their competitors have profited, it’s almost certain they’ll be interested to put resources into your next event.
Stop Talking About Your Organization
Prospective sponsors don’t care much about your association, they care about theirs. This is a basic paradigm shift. When you understand this fact, you’ll see sponsorship rates increase.
When moving toward sponsors, numerous organizations and non-profits simply copy and paste reams of content from their yearly reports and program updates. Then they submit it to the prospect as verification of how brilliant their associations are.
Unluckily, this downpour of words and statistics does little to help their cause. Sponsors are usually not attracted by what you do for other people, they’re keen on what you’ll do for them. In some cases, these two things are different, and that is the thing that you have to reconsider your incentive.
Market the Content of Sponsors on Your Event Website
Another approach to enhance your potential financial sponsors is to multiply the natural traffic of their sites. You can do so by providing a facility to publish their content (articles, eBooks, blog entries, and much more.) on your online platform. Thusly, you’ll assist them with expanding their online visibility and market their brand.
Invite Your Sponsors to Speak at your Event
Offer your (potential) financial sponsors the opportunity to co-create your occasion and be a part of the keynote speakers list. This will offer them the chance to address a huge crowd, explain their product, and enhance the brand awareness of their organizations.
Study What your Potential Sponsors are Up to?
Forget about the standard and usual sponsorship offers as they are no longer in vogue. Before you start your event, ask direct queries: What do you foresee from the event? What are your objectives? A complete understanding of the sponsor’s requirements and the capacity to find an individual procedure is better.
For some conference managers or event coordinators, try to attract sponsors to your event and find some potential sponsors are not easy, and it is even more difficult to convert them. Luckily, it doesn’t need to be so troublesome.
With the help of this article, you can attract your sponsors and you can also ask potential sponsors questions before starting the event project. You can then be able to pick the best applicants dependent on the level of their professionalism and their devotion to your event brand.
To be Continued……