With the physical event set on hold for quite a while yet, more organizations are looking to virtual meet-ups, with the utilization of video tools soaring, and individuals finding better approaches to connect, in substitution of significant summits, meeting, and conferences like event planning and management software/application.
The question here is whether individuals will return to normal, in-person meet-ups and occasions when they are free to do so once again. And how virtual events have shaped the future of the event industry.
Obviously, many meetings, events, and conferences will probably return to normal and resume as they usually have, yet given the gigantic costs associated with travel and participation to such meetings, and the capacity for online devices to imitate the experience, in large part, without those same expenses, it likely could be that the event industry is changed forever because of COVID-19.
In this blog post, we will discuss how these virtual events have revolutionized the future of event industry, keep reading to find out:
The advantage of virtual events
Virtual events, meetings, or conferences are held on the web. So, while individuals are isolated at home, they can still visit and explore these virtual events, meetings, or conferences.
The coronavirus may have upset society yet in certain viewpoints, it is moving individuals and organizations toward a new path, and some would resist however to a more dynamic direction. Much was going on online already, after COVID-19, the pace at which individuals will embrace online technologies will just hasten.
At a virtual event, meeting, or conference, there is no danger of getting a deadly infection. Innovation is sufficiently hearty to make walking through a virtually made world easy and pleasant.
A high-speed internet connection and a good event planning application make it possible to send and get gigabytes of information surprisingly fast, even over mobile devices. Consequently, the virtual shows through which individuals traverse can be unimaginably rich and detailed. The 3D situations made online can be as captivating as any produced in real life.
While only five years back just a small number of individuals could have visited rich virtual universes since the information was so costly, this has changed as information costs a small amount of what it did a couple of years ago.
Inexpensive information and equipment permit even those living in the most remote parts to visit virtually created events, meetings, or conferences. One could resist that if the fast-technological developments made over only the previous five years are any sign, at that point what lies right over the horizon will be amazing.
Live streaming is on the rise
Live streaming has a cannot miss factor that taps individuals’ FOMO. With over 80% survey respondents preferring a good quality live stream to an organization’s blog or Social Media post, we can securely say that giving convincing live feeds like discussion meetings, online classes, virtual product launches, and tutorials is becoming the center stage in 2020. Research by the Interactive Advertising Bureau, 44% of the respondents expressed that they watch more live-streaming occasions on their mobile devices than live TV.
As per Cisco, 82% of all internet traffic by 2022 will be consuming videos. With most Social Media Networks having introduced their happening now feature, it’s practically required for advertisers to broadcast some part of a corporate event onto the organization’s social networking accounts to produce buzz when the occasion is in progress.
These changes have prompted numerous organizations to select hybrid occasions to engage remote crowds at trade shows and meetings with others switching simply to virtual fairs for corporate occasions.
Virtual events beyond the COVID-19 crisis
Live events, meetings, or conferences are evidently important. While virtual events, meetings, or conferences might be not able to completely replace that value, they are an undeniably practical alternative for organizations to enhance their current corporate event management programs.
By facilitating or going to virtual events, meetings, or conferences, associations can save the expenses of location rentals, lodgings, food, events tickets, logistics, and travel.
Simultaneously, online events, meetings, or conferences decrease the environmental effect of live occasions and guarantee that participants can take part in irrespective of their physical, geographical, or financial conditions. With benefits like those, virtual occasions aren’t going anywhere.