Nowadays geographical constraint is not a big issue in event management, all credit goes to video streaming services that provide companies the option of virtual events planning.
In fact, virtual events are the future of events, to learn more about it check: How Virtual Events Shaped the future of the industry? Virtual events can be an independent venture or it can go with a live event. Whichever the case, there are a few things that you have to manage before planning virtual events.
Here are a couple of tips to help you start your first virtual event.
Understand Your Audience
Before planning any event whether virtual or not, you have to have a strong grasp of your crowd’s general psyche. Is it true that they are more inclined to participate in virtual event planning? How tech-savvy would they say they are? There are so many more things you have to ask to build a solid demographic profile.
A couple of different questions to ask include:
- What are their favorite subject areas in your industry?
- How active are they on social media platforms?
- What kinds of offers do they like to have? (for example, discount codes, sweepstakes)
Send out reviews or start a discussion forum to get answers from your crowd. It doesn’t make a difference what methodology you adopt as long as you get the data somehow.
Choose an Easily Accessible Channel
Tell your crowd which platform, format, or free event management software you are going to reach them with, utilize one that permits them to stay connected from the start to the end. You may be wondering where to begin planning your event, with countless platforms available.
While picking the correct platform, always go for that platform that functions well for and incorporates all the fundamental features you need. Some basic features incorporate; chat, Q&A, live surveys, the capacity to transfer slides or extra content, and a lot more which would altogether be able to transform your event.
Choose the Right Time
Picking the correct date and time for your event is significant, irrespective of the size and platform of the event. Before sending out save the date to your contacts and audience, do a little research. Ensure there are no competing events or vacations that would interfere with participation.
Think about time zones, as well. If you plan to go worldwide, make an honest effort to pick a time that works for as many clients and followers as possible.
If that doesn’t appear to be conceivable, ensure content is open after live presentation for the individuals who couldn’t make it. It might also be advantageous to design multiple networking sessions and different virtual events for various time zones.
Check analytics to see when your community or audience is commonly online. Also, for a firmer agreement, consider sending out or posting a survey for preferred dates.
Define Your Format
Much the same as live meetings, virtual event planning comes in numerous formats. It could be a seminar with one individual making that stage, or it could be more similar to a tradeshow or workshop. The key is to make an exceptional experience, something that is not the same as what the competitors might be doing.
If you have enough budget, you can also hire an event planning firm or buy any premium package of any event planning application to make a customized theme or storyboard.
Advertise and Market your Event!
It’s essential to understand your target population and utilize successful advertising channels. Utilizing online devices, you can reach more individuals at a lower cost, than conventional advertising.
You can also show interactive guides like video tutorials on what is the best way to sign up for the occasion, payment methods, and how to connect to the platform. Remember that there might be numerous concurrently happening virtual events competing for their time, so try to highlight why yours is relevant.
It is quite simple if you make opportunities for engagement, your crowd will be more engaged. Why? It is enjoyable to see the results of your engagement.
Pro tip: If you do this, ensure to have a moderator appointed to the tasks of handling questions. To learn about some tips to keep your audience engaged, check this: 5 Tips To keep your online event attendees engaged.
Here’s a simple example: Ask watchers to submit questions in comments or through a chat device. Odds are the individuals who ask questions will stay to check whether they get replied.